Hurtigruten Expeditions Cruise Company Rebrands as HX

Hurtigruten Group AS is taking its adventure travel brand Hurtigruten Expeditions to the next level by rebranding as HX, according to a company statement. Hurtigruten Norway, which celebrated 130 years of operating the original Norwegian Coastal Express this summer, will continue with the iconic name but simplified to just “Hurtigruten”, maintaining the same name as...
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